Skip Nav

Exploratory Research: Definition, Methods & Examples

Definition of Exploratory Research

❶Prepaid cards not accepted.

Reader's Guide

Purpose of Research
You must create an account to continue watching
Looks like you do not have access to this content.

Get FREE access for 5 days, just create an account. When The Cupcake King first started their research, they believed that increasing their cupcake selection was the solution to increasing sales. Conducting ER with their customers has provided them with valuable information on ways to increase sales. This exploratory research gave the owner more specific information about what their customers wanted.

It enabled the owner to shorten their list of many of ideas to just a few. This information will be used to conduct further research to determine how they can incorporate some of the feedback. In short, exploratory research is a foundation that researchers use to eventually solve problems. It allows researchers to achieve a better understanding of a problem or a situation. It often leads to more questions, such as, how can I use this information to solve this problem?

Chances are that you have unknowingly carried out exploratory research at some point in your life. You may have conducted interviews to find the best babysitter. Or, have you ever gathered information about different colleges? That is exploratory research. It is the information gathering stage. Let's review what we have learned about exploratory research.

First, exploratory research also known as ER is an examination of a subject about which little information is known. Generally, further research is needed after exploratory research is conducted.

There are no definitive answers in exploratory research. Exploratory research often leads to more questions. ER may use primary or secondary research. Primary research is firsthand data collected by talking to study participants.

Secondary research is the analysis and synthesis of primary research. Next, remember that there are several methods that can be used to conduct exploratory research. Some methods of exploratory research are:. It is important to use open-ended questions , which are questions that let respondents answer however they want, to obtain valuable customer feedback.

Finally, once exploratory research has been conducted it can be used as a foundation for future research. To unlock this lesson you must be a Study.

Did you know… We have over college courses that prepare you to earn credit by exam that is accepted by over 1, colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level. To learn more, visit our Earning Credit Page.

Not sure what college you want to attend yet? The videos on Study. Students in online learning conditions performed better than those receiving face-to-face instruction. By creating an account, you agree to Study.

Explore over 4, video courses. Find a degree that fits your goals. You'll achieve a general understanding of the topic through examples that demonstrate the way in which it's used. Start Your Free Trial Today. An error occurred trying to load this video. Try refreshing the page, or contact customer support. You must create an account to continue watching. Register for a free trial Are you a student or a teacher?

I am a student I am a teacher. It only takes a few minutes to set up and you can cancel at any time. What teachers are saying about Study. What Are Job Boards?

Are you still watching? Your next lesson will play in 10 seconds. Add to Add to Add to. Want to watch this again later? Non-Comparative Scales in Marketing Research. Observational Research in Marketing: Elements of the Service Design Process. Setting the Advertising Budget: Intro to Criminal Justice: Introduction to Political Science: In this lesson, you'll learn about a type of research called exploratory research.

Definition of Exploratory Research Even as children, we have a natural curiosity about the world around us. Exploratory Research Methods You may wonder how you can explore a topic if there is little information about it.

Example of Exploratory Research The owner of The Cupcake King has many, many ideas for improving the bakery's sales but isn't sure which will work.

Want to learn more? Select a subject to preview related courses: Lesson Summary Let's review what we have learned about exploratory research.

Some methods of exploratory research are: Interviews Group discussions It is important to use open-ended questions , which are questions that let respondents answer however they want, to obtain valuable customer feedback. Recite the meaning of exploratory research Analyze the methods used in this type of research Discuss an example of exploratory research. Unlock Your Education See for yourself why 30 million people use Study.

Become a Member Already a member? Earning College Credit Did you know… We have over college courses that prepare you to earn credit by exam that is accepted by over 1, colleges and universities. To learn more, visit our Earning Credit Page Transferring credit to the school of your choice Not sure what college you want to attend yet? Browse Articles By Category Browse an area of study or degree level. Job Options and Requirements Research Assistant: Career Profile Research Technician: Job Options and Salary Info.

How to Become a Director of Medical Records: You are viewing lesson Lesson 11 in chapter 4 of the course:. Help and Review 12 chapters lessons. Communicating in the Workplace Messages in Business Communication: Planning to Communicate in the Developing Your Message in the Completing Your Message in the Using Visuals in Workplace Communicating with Technology in Business Reports and Proposals Resumes and Cover Letters: Delivering Presentations in the Latest Courses Computer Science Network Forensics Computer Science Latest Lessons Getting Started with Study.

Create an account to start this course today. For instance, the study of phrenology, or the measuring of bumps on the head to determine your personality and characteristics, was discovered to be a garbage theory.

Explanatory research is typically concerned with understanding the relationship between things and how they are in the past and the future. This often takes the form of a quantitative approach so that statistical tests can be conducted. Due to the large number of experiments occurring, pinpointing a single researcher or study is difficult.

However, examples of explanatory research include examining the neural development and degradation of drug addicts, as well as the effects of lifestyle on IQ tests in adults and children. Each of these has a great deal of studies behind it, and the current researchers are attempting to pinpoint the exact cause-and-effect relationships between the variables involved.

Exploratory research is the initial research into a hypothetical or theoretical idea. It is the first step in learning about something. Somebody gets a new idea in their head, and it leads research in a new direction. Next, is descriptive research , which provides more elaborate descriptions and information. Descriptive research helps fill in the research community's understanding of the initial exploratory studies. Last is explanatory research , which attempts to connect ideas to understand cause and effect.

This occurs when researchers are beginning to understand what they are looking at and trying to create models of cause and effect. To unlock this lesson you must be a Study.

Did you know… We have over college courses that prepare you to earn credit by exam that is accepted by over 1, colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level. To learn more, visit our Earning Credit Page. Not sure what college you want to attend yet? The videos on Study. Students in online learning conditions performed better than those receiving face-to-face instruction.

By creating an account, you agree to Study. Explore over 4, video courses. Find a degree that fits your goals. This lesson explores the purposes of research as well as three approaches to research in psychology: Try it risk-free for 30 days. An error occurred trying to load this video. Try refreshing the page, or contact customer support. You must create an account to continue watching. Register to view this lesson Are you a student or a teacher? I am a student I am a teacher.

What teachers are saying about Study. Conducting Research on People: Are you still watching? Your next lesson will play in 10 seconds. Add to Add to Add to. Want to watch this again later? Understanding the Time Dimension in Research. Surveys, Interviews, and Case Studies. Researcher Variables that Affect Internal Validity. Basic Research and Applied Research: Selecting a Problem to Research. The Importance of Understanding Research Methodology.

Research Methods in Psychology: Research Methods in Psychology for Teachers: Information Systems and Computer Applications. Devin Kowalczyk Devin has taught psychology and has a master's degree in clinical forensic psychology.

There is a parallel between how people come to understand something and the process of researching an idea. Purpose of Research As you probably already know, there are many reasons why research is done.

Exploratory Research Exploratory research is defined as the initial research into a hypothetical or theoretical idea. Descriptive Research Once the groundwork is established, the newly explored field needs more information.

Try it risk-free No obligation, cancel anytime. Want to learn more? Select a subject to preview related courses: Explanatory Research We began exploring something new with exploratory research. Lesson Summary What are the purposes of research? Learning Outcomes Once you've completed this lesson, you'll be able to: Describe the three purposes of research Provide examples of exploratory, descriptive and explanatory research Explain how exploratory research can often lead to more explanatory research.

Unlock Your Education See for yourself why 30 million people use Study. Become a Member Already a member? Earning College Credit Did you know… We have over college courses that prepare you to earn credit by exam that is accepted by over 1, colleges and universities. To learn more, visit our Earning Credit Page Transferring credit to the school of your choice Not sure what college you want to attend yet? Browse Articles By Category Browse an area of study or degree level.

How to Become a Master Herbalist: You are viewing lesson Lesson 10 in chapter 1 of the course:. Research Methods in Psychology 16 chapters lessons 12 flashcard sets. Introduction to Research Methods. Setting Up the Research Data Collection Techniques in Qualitative Research Methods and Tutoring Solution Research Methods in Psychology: Certificate Program Research Methods in Psychology: Help and Review Introduction to Psychology: Browse by Lessons Interpersonal Therapy: Latest Courses Computer Science Network Forensics Computer Science Latest Lessons Getting Started with Study.

Popular Courses Biology Guidance Counseling Business Popular Lessons Modern U. Kindergarten to High School Wuthering Heights: Create an account to start this course today.

Like this lesson Share. Browse Browse by subject. Upgrade to Premium to enroll in Psychology Research Methods in Psychology. Enrolling in a course lets you earn progress by passing quizzes and exams. Take quizzes and exams. Earn certificates of completion. You will also be able to: Create a Goal Create custom courses Get your questions answered. Upgrade to Premium to add all these features to your account! Email us if you want to cancel for any reason.

Start your FREE trial. What best describes you? Choose one Student Teacher Parent Tutor. What's your main goal? Choose a goal Study for class Earn college credit Research colleges Prepare for an exam Improve my grades Other Choose a goal Supplementing my in-classroom material Assigning my students material Teacher certification exam prep Professional development Other Choose a goal Helping my child with a difficult subject Personal review to better assist my child Improving my child's grades My child is studying for a credit granting exam Just for fun Other.

Your goal is required. Email Email is required. Email is not a valid email. Email already in use.

Use 'exploratory research' in a Sentence

Main Topics

Privacy Policy

Exploratory research is used when the topic or issue is new and when data is difficult to collect. Exploratory research is flexible and can address research questions of all types (what, why, how). Exploratory research is often used to generate formal hypotheses.

Privacy FAQs

Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research.

About Our Ads

Exploratory research (or ER) is an examination into a subject in an attempt to gain further insight. With ER, a researcher starts with a general idea and uses research as a tool to identify issues that could be the focus of future research. Definition of exploratory research: Investigation into a problem or situation which provides insights to the researcher. The research is meant to provide details where a small amount of information exists.

Cookie Info

An exploratory research project is an attempt to lay the groundwork that will lead to future studies or to determine if what is being observed might be explained by a currently existing theory. Most often, exploratory research lays the initial groundwork for future research. Exploratory research is a methodological approach that is primarily concerned with discovery and with generating or building theory. In a pure sense, all research is exploratory.