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What Are Research Objectives?

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❶Rather than providing a specific answer, the model may give a useful indication of the cost and benefits of research.

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Marketing research is undertaken for attaining the following objectives: (1) To Provide Basis For Proper Planning: Marketing and sales forecast research provides sound basis for the formulation of all marketing plans, policies, programmes and procedures.

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The marketing manager uses this information to make marketing decision and to solve marketing problems. The purposes or objectives of marketing research are listed below. Identify the consumer response to the company’s product.

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Marketing Research. In a previous post, I laid out a how to write a market research plan. The first step of the market research plan was setting goals and objectives. You might think that this is a same-old, same old process for marketing research. But it isn’t. I’m going to approach this in a different way that will get you better results. The objective of market research is completely different and it is used for one thing only “GAINING CONSUMER INSIGHT” Whatever marketing decisions are made by the firm, they need insight in the current market to get an idea.

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The primary objectives of marketing research Market research is ‘the process of collecting, analysing and presenting useful information about consumers’ whilst marketing research takes a wider perspective incorporating the elements of the marketing mix and the wider marketing environment including competitor and . Before conducting a market research, your research objectives needs to be defined. Research objectives quite simply answer a simple question - Why are you conducting this market research? Off course, that question does not have a simple answer. The answer can go down in depth and become 10 more questions.