Chaneta, University of Zimbabwe. Brand name strategies at universities: The Church of Mac: Brosdahl, University of South Carolina. Doss, Florida Institute of Technology. An evaluation of the effectiveness of performance management systems on service delivery in the Zimbabwean civil service , P. Volume 13 - May, Naumann, University of the Pacific. The rise and fall of virtual reality retailing in Second Life: Bozos, yoyos, bimbos, and heroes: The role of focus and competence in defining change agent styles , W.
Risk perception and internet shopping: Yahr, Robert Morris University. Study on banner advertisement type and shape effect on click-through-rate and conversion , Eetu Kuneinen, Bangkok University. Pitching a fit with the sound of music in a sponsor development plan for a nonprofit community concert association , Carmen C. Volume 12 - February, Temporal aspects of job mobility: Curiosity as a moderator of explanation effects on counterproductive outcomes , John C.
Consumers and credit cards: A review of the empirical literature , Phylis M. Robb, University of Alabama. Conceptualization of perceived value pricing in strategic marketing , Nagasimha Balakrishna Kanagal, Indian Institute of Management Bangalore.
The age wave crests during economic crisis: Dynamic capabilities or positioning? Ability to differentiate and its impact on employment interview decision-making , Sharon L. Segrest University of South Florida St. Trocchia, University of South Florida St. Volume 11 - September, Alsaaty, Bowie State University.
How small businesses master the art of competition through superior competitive advantage , Martin S. Leadership decision-making utilizing a strategic focus to enhance global achievement , Scott Ballantyne, Alvernia University. Rentfro, University of Tampa; James M. Attitudes of Hispanic versus Caucasian parents towards booster seat usage , M.
A conceptual model of reference price formation for consumer services , J. Its use in recruitment and retention ; Jamye E. Long, Delta State University. Barry Dickinson, Holy Family University. Detecting moderator effects on construct relationships in empirical sales research: Volume 10 - May, What is the right supply chain for your bundle? Theorization of the open source software phenomenon: Institutional profile, absorptive capacity and internalization of international joint venture foreign parent organizational practices in the African context , Olumide Ijose, Governors State University.
Is a sense of win-win in seller-buyer relationships related to perceived predation? Expanding direction-of-comparison theory and its applications for political advertising practitioners , Paul W. Fine, Coastal Carolina University. The Reading Motives Scale: Cooper, University of Texas at Austin.
Core qualities of successful marketing relationships , Kaylene C. Williams, California State University, Stanislaus. Volume 9 - March, Secrest, Coastal Carolina University. The role of public intellectuals in shaping economic development policy debates , Terry W. Gale Blalock, University of Evansville. An investigation of motivation and collaborative engagement , Deborah A. Determining employment relationships under federal and state law: Consideration set of automobiles: Ratchford, University of Texas at Dallas.
Beyond e-commerce retail consumer attitudes and behavioral intentions , C. Butler, Alvernia University; Beth A. Online bookstore - A new trend in textbook sales management for services marketing , Prathamesh Muzumdar, The University of Texas at Arlington. The value proposition of small businesses: Volume 8 - September, Modeling the effects of new venture strategy on the environment , Lindle Hatton, California State University Sacramento.
A normative view of the role of middle management in the implementation of strategic change , Rosalie Kuyvenhoven, Turner Consulting; W. The Role of authenticity in relationship marketing , J.
The effects of nonprofit organization-specific factors on governmental support to nonprofit organizations , Nicholas Marudas, Auburn Montgomery; Fred Jacobs, Auburn Montgomery. Brand equity, marketing strategy, and consumer income: Special event management and event marketing: The Wheel of Retailing revisited: A research agenda for investigating the effectiveness of branding in virtual reality , Julie M.
Pharr, Tennessee Tech University. Economic performances of U. Jae Moon, Yonsei University. Consumer attitudes and perceptions concerning active adult communities: Jones, The University of Texas at Brownsville. Volume 7 - April, A mediating influence on customer loyalty: Manufacturing firms and hyperinflation- survival options: The transference of brand attitude: Global Journal of Management and Business is an international journal for publishing management research papers.
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