One of the best examples for IDEO was a discussion around hotels, where we got designers from Facebook, Pinterest and Spotify, amongst others, all in the same room. They were just as interested in meeting each other as meeting us. Analogous experiences should take you away from your desk, out into the real world, where similar problems have already been solved. For example, healthcare can learn a lot from the hospitality industry; financial institutions will find inspiration in the world of personal fitness.
Analogous experiences can be as simple as using apps or buying something from a website. The key is to look for situations where similar problems have been addressed. To use another IDEO story, a team working on an anaesthetic gas product went scuba diving to experience the procedures and techniques that the instructors use to build trust. One of my favourite case studies was a project for a drugs company developing a cancer drug. We wanted to understand the experience of taking the drug, but none of the designers, or even the client, had the condition, so it was difficult to truly understand what the day-to-day regime actually feels like.
Designing from a position of deep empathy is both inspiring and humbling. A vital part of the research process is gathering knowledge from the internet and other existing literature. There will be a wealth of information online relevant to any project.
Your client may also have a collection of prior research and inspiration. Make time to analyse the materials given to you and if possible, have the client give you a presentation of the existing material.
Infographics are often useful in quickly understanding complex information, but seek out the source material as you should understand the underlying data. It can also be an ongoing activity as you learn new things through other research methods.
The use of data in the design process is a new approach to finding inspiration from existing sources. My instinct is that in the future, data science will become a core part of the design process, so I would encourage designers to consider it. Using Excel or Google Sheets to draw a quick pie chart or bar chart will illustrate the broad themes, and make it easier for you to begin interrogating the data.
Behavioural tracking is another experimental area for research and something that we are just starting to build into the exploratory stage of a design project. You may find participants are already recording themselves with products like Fitbit and Withings.
While we would always seek to build insight and inspiration through one-to-one interviews, surveys can give a broader view of user needs.
Inexpensive tools like Survey Monkey and Google Forms make it easy to distribute questions to a much larger group of people than you can meet in person. Spend time crafting the questions and testing the way people answer.
Avoid leading questions and give careful thought to your multiple choice options. Treat the design of your survey like the planning of an interview, spending as much time as you would when writing a discussion guide.
Make sure you capture some information about each participant so you can understand what kind of profile they represent. Be careful though, as the more personal information you ask for, the more likely people are to be put off. Once you launch your survey check the first 10—20 responses to see how people are answering the questions; if some questions are being misinterpreted update the form.
Think of this as a prototyping approach to reduce risk. Rather than one specific technique, this encompasses many approaches to testing with people in more inventive ways. These methods all take place in the real world and aim to gather insight and observation quickly and inexpensively. The goal is to get honest responses from people as they encounter every day situations.
Think of quick ways to test elements of your design. Both groups receive the pre and post- test in a traditional design. Studies a human experience at an experiential level such as understanding what it means for a woman to lose a child. It is about understanding the essence or meaning of the experience. A mixed research design involves having both a quantitative design and qualitative design.
Mixed designs is the best approach if the study requires both quantitative and qualitative designs to address the problem statement. Mixed design studies take significantly more time, more resources, and require the researcher to develop expertise in qualitative analysis techniques and quantitative analysis techniques. Qualitative studies can use numbers, counts and even descriptive statistics.
Using numbers does not mean the study has to be quantitative or mixed methods. The following YouTube video uses psychological research questions as examples to discuss possible experimental designs.
Research Designs - This web link explores the main types of research design and provides additional links for more information. Choosing Appropriate Research Methodologies and Methods - The following website discusses qualitative and quantitative research methods and factors that should be considered when choosing the appropriate method. Alan Byrman on Research Methods - This YouTube video contains comments and advice from Alan Byrman, Sage Publication research methods specialist regarding how to get started when selecting research methodology.
Types of Research Design: Education Portal Academy - The following YouTube video uses psychological research questions as examples to discuss possible experimental designs. Qualitative Research Designs - The chart in the following link compares qualitative and quantitative research designs as well as describes the various types of qualitative research approaches. Overview of Psychology Research Methods - This article describes the most commonly used research methods in the field of psychology and gives a more in-depth look at specific quantitative research methods often utilized.
Educational Research - The Slide Share presentation linked here provides a wealth of information regarding types of research and basic research design. It compare empirical and non-empirical research, basic and applied research, and qualitative and quantitative research designs. This pin will expire , on Change. This pin never expires. Select an expiration date. About Us Contact Us. Search Community Search Community.
Basic Research Designs This module will introduce the basics of choosing an appropriate research design and the key factors that must be considered. Learning Objectives Distinguish between quantitative and qualitative research methods. Identify whether or research project is qualitative or quantitative in nature. List the key factors that must be considered when choosing a research design. Quantitative and Qualitative Designs There are two main approaches to a research problem - quantitative and qualitative methods.
Choosing a Design The following table lists and describes the most common research designs used at Grand Canyon University. Case Study And Historical Intent is to study and understand a single situation, which could be a leader, a classroom, a process, program, activity. Causal Comparative Compare two groups with the intent of understanding the reasons or causes for the two groups being different. Narrative Describe the lives of individual s to get meaning from them. Experimental Test an idea, treatment, program to see if it makes a difference.
Quasi-experimental It is the same as experiment in that there is a control and test group. Phenomenology Studies a human experience at an experiential level such as understanding what it means for a woman to lose a child.
Mixed Research Designs A mixed research design involves having both a quantitative design and qualitative design.
Research Tutorials Why Research? Resource Links Research Designs - This web link explores the main types of research design and provides additional links for more information. Suggested Readings Bryman, A. Qualitative inquiry and research design: Choosing among five approaches. Qualitative, quantitative, and mixed methods approaches. Designing and conducting mixed methods research.
Different textbooks place different meanings on research design. Some authors consider research design as the choice between qualitative and quantitative research methods. Others argue that research design refers to the choice of specific methods of data collection and analysis.
WHAT IS RESEARCH DESIGN? 1 THE CONTEXT OF DESIGN Before examining types of research designs it is important to be clear about the role and purpose of research design. We need to understand what research design is and what it is not. We need to know where Design methods design.
CHAPTER 4 Research Methodology and Design Introduction All research is based on some underlying philosophical assumptions about what constitutes 'valid' research and which research method(s) is/are appropriate for the. Research Design and Research Methods CHAPTER 3 This chapter uses an emphasis on research design to discuss qualitative, quantitative, and mixed methods research as three major approaches to.
Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research . How the tools of design research can involve designers more directly with objects, products and services they design; from human-centered research methods to formal experimentation, process models, and application to real world design problems. The tools of design research, writes Brenda Laurel, will allow designers "to claim and direct the power of their profession.".